American River Parkway Foundation Launches the #LoveTheParkway Campaign

FOR IMMEDIATE RELEASE

April 18, 2022

 

American River Parkway Foundation Launches the #LoveTheParkway Campaign

Campaign will highlight the benefits of the Parkway and how the community can play a role in its stewardship

SACRAMENTO, Calif. – The American River Parkway Foundation (Parkway Foundation) announced today it launched the #LoveTheParkway Campaign (#LoveTheParkway) to engage the community in the stewardship of the American River Parkway (Parkway) and encourage the community to explore the Parkway and discover all of the benefits it has to offer. #LoveTheParkway will be woven into all aspects of the Parkway Foundation, including; social media, newsletter communications, education on trail etiquette, programs, advocacy and merchandise.

“The #LoveTheParkway Campaign promotes the American River Parkway as an open resource for everyone to connect with nature right here in the middle of the urban core,” said Dianna Poggetto, the Parkway Foundation’s Executive Director. “There is no other park like it in the country and we want to ensure that visitors have a wonderful experience.”

The community and visitors can get involved in #LoveTheParkway by including the hashtag in social media posts about the Parkway. They can also submit testimonials about what the Parkway means to them by emailing info@arpf.org or posting on social media using #LoveTheParkway.

The Greater Sacramento Region and beyond can financially support the Parkway through donations to the Parkway Foundation and by buying merchandise. Proceeds are invested into Parkway Foundation programs that directly benefit the Parkway. Information can be found at www.ARPF.org.

“The Parkway Foundation focuses on conservation of the Parkway through clean-ups, trail maintenance, infrastructure improvements, invasive plant removal, fire mitigation, education on trail etiquette, and outdoor education. We wouldn’t be able to complete our work without the tremendous support of our thousands of volunteers,” said Poggetto.

The Parkway stretches 23 miles along the American River from the confluence with the Sacramento River up to Nimbus Dam. It is 4,800 acres in size and contains a diversity of habitats that are home to a variety of wildlife, including birds, coyotes, bobcats, snakes and even the occasional mountain lion.

The Parkway also serves as a source for recreation, which is why the Lower American River was designated as a National Wild and Scenic River. Every year, 5-8 million people visit the Parkway to run, hike, cycle, ride horses, kayak, float, bird watch and more.

“The Parkway is more than just a park. It’s everyone’s backyard. We appreciate the love the Sacramento region has for this urban jewel and are committed to its stewardship,” said Poggetto.

About the American River Parkway Foundation
The American River Parkway Foundation (Parkway Foundation) is the only nonprofit organization focused on conservation of all 23 miles of the American River Parkway (Parkway). Through managing programs like volunteer clean-ups, infrastructure improvements, trail maintenance, fire mitigation and education, the Parkway Foundation leads and inspires the community to conserve and nurture the Parkway as a unique, accessible resource for everyone to enjoy. Learn more at www.ARPF.org.

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We #LoveTheParkway. We Want You to Show How You Do Too

The American River Parkway is more than just another park. It’s everyone’s backyard.

Stretching 23 miles from the Sacramento River to Hazel Avenue, the Parkway allows everyone to connect with nature without leaving the urban core. It’s the home to a variety of wildlife, flora and fauna, is made up of diverse habitats and provides multiple opportunities for recreation. There is no other park like it in the country.

The American River Parkway Foundation launched the #LoveTheParkway Campaign to engage the community in the stewardship of this precious resource and encourage the community to get out and explore the Parkway. We will integrate the messaging into everything we do, including; social media, newsletter communications, education on trail etiquette, programs, advocacy and merchandise.

This is a great opportunity for you to show your love for the Parkway as well.

 

We Want You to Get Involved

    • Use #LoveTheParkway and follow us on social media. Whenever you post about the Parkway on social media, include #LoveTheParkway. We love to see how you’re using this resource and what it means to you. This will spread the love to the rest of the Sacramento community. Make sure you’re also following us on social media. We’re on Facebook, Instagram, TikTok, Twitter and LinkedIn.
    • Share your stories about the Parkway. We want to collect stories from different users about their experiences on the Parkway and find out what the Parkway means to them. These stories will be shared on social media and in our newsletter. Share stories by posting on social media using #LoveTheParkway or by emailing them to info@arpf.org. Use these prompts to help develop your story:
      • I love the Parkway because…
      • The Parkway is special to me because…
      • My favorite thing to do on the Parkway is…
      • My favorite memory from the Parkway is…
    • Donate to the American River Parkway Foundation. We will hold mini fundraising drives throughout the campaign that you can participate in. Keep an eye on social media for updates. If you don’t want to wait for a drive, you can donate online by clicking the donate button on the top of this web page. Donations support conservation of the Parkway through our programs.
    • Buy our merchandise. We have t-shirts, mugs, hats and more for sale. Keep an eye on our channels for the latest. You can also click Shop in the top menu to see what other gear we have for you.

    We appreciate the love the Sacramento region has for this urban jewel and are committed to its stewardship. We look forward to demonstrating that promise through this campaign.

    Want more details about the #LoveTheParkway campaign? See the press release.